Our company, under the brand name of SASAME, has produced sportfishing goods since 1945. Eventually, we started to develop new specialty fishing brands such as YAIBA-X, SHOUT, RYUGI, and JUNGLEGYM. Through innovative production processes and exhaustive quality controls, we continue to pursue our main objective of bringing the best quality to the anglers. Each brand is the best example of how our passion and professionalism meet the need for specialized products among the most demanding anglers. Nowadays, we commercialize a wide range of products to more than 50 countries in the world.
SASAME company history
Founder Mr.Yasumi Sasakura began manufacturing of fishing goods in Hyogo, Japan.
Stock company SASAME HOOKS, Ltd. established with ¥12 million capital.
Capital expanded to ¥24 million.
Additional new warehouse completed.
Recognized as an Outstanding Corporation by the tax office.
Company dormitory for employees completed.
Overseas joint venture “Dalian Shashamai” established in Dalian, China.
Overseas sales commenced.
Manufacturing facility and company dormitory for employees completed.
Saltwater brand “SHOUT” established.
ISO Fishing Brand “YAIBA X“ established.
Sales revenue surpassed ¥1 billion.
Overseas subsidiary in Thailand established. Jig manufacturing commenced.
Black-Bass brand “RYUGI” established.
New 5-story office & warehouse building completed.
Fishing Light Game brand “JUNGLEGYM” established.
Overseas subsidiary in Bangladesh established.
As a response to the growing sales, International Sales Dept expanded its facilities and increased the number of employees.
Overseas subsidiary in Myanmar established.
Acquisition of the well-known Japanese terminal tackles manufacturer, Ishinada factory.