About us

Our company, under the brand name of SASAME, has produced sportfishing goods since 1945. Eventually, we started to develop new specialty fishing brands such as YAIBA-X, SHOUT, RYUGI, and JUNGLEGYM. Through innovative production processes and exhaustive quality controls, we continue to pursue our main objective of bringing the best quality to the anglers. Each brand is the best example of how our passion and professionalism meet the need for specialized products among the most demanding anglers. Nowadays, we commercialize a wide range of products to more than 50 countries in the world.

SASAME company history

  • 1946

    Founder Mr.Yasumi Sasakura began manufacturing of fishing goods in Hyogo, Japan.

  • 1981

    Stock company SASAME HOOKS, Ltd. established with ¥12 million capital.

  • 1988

    Capital expanded to ¥24 million.

  • 1993

    Additional new warehouse completed.

  • 1996

    Recognized as an Outstanding Corporation by the tax office.

  • 1997

    Company dormitory for employees completed.
    Overseas joint venture “Dalian Shashamai” established in Dalian, China.

  • 1998

    Overseas sales commenced.
    Manufacturing facility and company dormitory for employees completed.

  • 2001

    Saltwater brand “SHOUT” established.

  • 2003

    ISO Fishing Brand “YAIBA X“ established.

  • 2006

    Sales revenue surpassed ¥1 billion.

  • 2008

    Overseas subsidiary in Thailand established. Jig manufacturing commenced.

  • 2010

    Black-Bass brand “RYUGI” established.
    New 5-story office & warehouse building completed.

  • 2013

    Fishing Light Game brand “JUNGLEGYM” established.

  • 2014

    Overseas subsidiary in Bangladesh established.

  • 2017

    As a response to the growing sales, International Sales Dept expanded its facilities and increased the number of employees.

  • 2019

    Overseas subsidiary in Myanmar established.

  • 2020

    Acquisition of the well-known Japanese terminal tackles manufacturer, Ishinada factory.